The following is an excerpt from a free ebook (attached at bottom) by Michael Dinich from Your Money Geek. Michael is one of the Rockstar Finance VIB success stories, having taken his blog from virtually zero to 50k sessions (and getting approved by Mediavine) in four months. Much of his success can be attributed to his expertise with various social media platforms.
“Everyone wants to be a bodybuilder, but no one wants to lift no heavy ass weights” – Ronnie Coleman
Reddit is not a social media platform you should ignore. It’s the third most visited website in the United States, with a reported 542 million monthly visitors. (Need I say more?)
Still not convinced? Twitter, as of first quarter 2018, has 336 million monthly users. Reddit is almost double the monthly traffic of Twitter.
If you are familiar with the importance of sharing your content on Twitter, Pinterest, and Facebook then you can certainly respect the necessity of being on Reddit. To promote your content, you need to be in front of your audience, and chances are they are on Reddit.
Unlike Pinterest and the others, Reddit users tend to engage with content better, they have a much lower bounce rate, and they tend to click through pages, comment, and engage with your site more than traffic from other social media. Reddit is a platform you will want to focus on and maintain a presence.
Tip: In my experience Reddit users tend to be less inclined to sign up for email lists. If you only judge success by the amount of email opt-ins, then you will need to develop a powerful lead magnet.
Reddit has the power to drive more traffic and build more authority for you and your site than any other form of social media. I have seen a successful decent Reddit submission drive over 8k views to a website. Average Reddit submissions can drive a few thousand views, and mediocre posts are still capable of a few hundred views. A post that goes “viral” on Reddit can produce 100s of thousands of views.
New content producers that are starting out, will not see those kinds of figures from other social media channels like Facebook, Twitter, and Instagram. For a new content producer in the early stages of building a brand/blog, being able to drive that kind of traffic can be instrumental in getting the blog to take off.
Reddit is not just for the aspiring blogger, even the more experienced blogger or content producer should develop a presence on the site. Established brands are always looking for ways to break past plateaus, a few successful posts a week on Reddit could efficiently produce an extra 10k to 20K additional views a month.
Tip: Google analytics tends to record Reddit traffic as direct.
Getting those numbers will not be easy work, but it’s not hard work either. To be successful on Reddit, you must build credibility, establish authority and learn the rules. To do so, you are going to have to invest some time every day on your Reddit strategy.
I often tell content producers about Reddit, and they will remark they “do not have time for Reddit”. Ironically, I usually see these bloggers goofing around on Twitter with other bloggers. Networking on Twitter is fun and has it place in growing a blog, and it feeds your ego. However, if you want to feed your wallet and you have limited time, your time is better spent on Reddit.
Want to know more? Download the free ebook “How to Drive Traffic with Reddit” below.