"Regret Minimization Framework" - AKA Why Jeff Bezos Started Amazon

The cool (and quick) story on what made Jeff Bezos start Amazon :) Even after his boss told him the following after hearing the idea for the first time:

"This actually sounds like a really good idea to me... But it sounds like it would be an even BETTER idea for somebody who didn't already have a good job!"

Haha... ZING! On him, it turns out ;) The video then gets into *why* Jeff ran with the idea, and how he now looks at opportunities... A pretty solid tip for all entrepreneurs out there (or even anyone contemplating change, really). Here's the video: PS: It's also interesting when he says "this thing, called "The Internet" :) Who knew it would be such a huge influence in our every day lives back then? Photo cred: jurvetson