Hey guys! Welcome to another Rockstar 360 Report! Last month we covered the most popular finance apps as rated by our personal finance community here, and the previous month we covered the best personal finance books, so this time around we thought we’d focus our efforts on the most popular financial *podcasts.*
And also, just like the previous months, we used all the data collected here to build out another new DIRECTORY for y’all to use. So anytime you’re looking for another great podcast to listen to, be sure to check out the new portal!
New Directory –> Financial Podcasts Directory
(Includes rankings, reviews, and more!)
The live stats of all our poll data from this report can also be found at any time here, which is continually being updated. And if you’re a blogger who’d like to jump in and still take our podcast poll, feel free to do so any time here: Podcasts Poll (also continually stays open).
Thanks to everyone who participated in this! Now onto the report!
Rockstar 360 Report: Personal Finance Podcasts
Here’s our report after 146 awesome people from our blogging community took our poll (as of this past weekend). The image below links directly to our stats page, and if you click on any of the pretty icons while there you’ll be sent right over to the bloggers’ profile pages to check out. We couldn’t have done this without them!
Right off the bat, the first question we asked was whether people actually listen to financial podcasts. We, of course, knew people did, but unlike last month’s polling of apps we wanted to make sure to capture this data point here. And what this new data point told us was that out of all 146 bloggers who took the poll, we learned that 76% of them DO listen to podcasts, and 24% do not.
A pretty solid showing, and makes sense with how popular podcasts in general have been rising:
The above chart highlights podcast listening in terms of the general population, but of course the numbers are going to be much higher in our community of financial bloggers who are much more digitally savvy than the general population. So our 3:1 ratio here looks on point.
Editor’s Note: The source for the chart above – and for most of the other non-Rockstar stats in this article – is an Edison Research study sponsored by Triton, done this year (2017) about podcast consumers in the United States. This study constituted the bulk of a larger study called The Infinite Dial, a study on the trends of media usage and consumption habits. You can find the Podcast Consumer Report PDF here, if you’d like to take a closer look.
The Top 3 Most Popular Podcasts!
While we think most of our polling results are pretty fascinating, we’ll hit you with the juiciest – and most expected – results right away here for anyone with major A.D.D. :)
Below are the top three most popular financial podcasts as rated by our community, along with a quick bio of each and a note from a blogger who recommends them. ChooseFI was the clear winner coming in at 28 votes, followed closely by the next two at 21 and 20, respectively.
ChooseFI (Jonathan Mendonsa, Brad Barrett // Launched: 2016) — Jonathan & Brad explore the world of financial independence. They interview thought leaders in the FIRE community, as well as the passive income community, and discuss reducing expenses, crushing debt, building passive income streams through online businesses and real estate, and more. Every episode is packed with content and actionable tips, and the podcast is crowd sourced with community members getting involved on the show as guests and sharing their own life hacks.
“Brad and Jonathan are wonderful hosts and work off each other beautifully. They ask all the questions I would ask myself and they tie in themes from multiple shows to drive home concepts. They are very caring people and treat guests with the utmost respect.” — Freedom Is Groovy
Financial Independence Podcast (Mad Fientist // Launched: 2012) — The Mad Fientist dissects the brains of some of the most well-respected personal finance icons in the field to discover their techniques and strategies for achieving financial independence. Topics included are investing, saving, entrepreneurship, and all things relating to money and early retirement!
“This was the first FI-related podcast I found and it’s still my favorite. I think it’s the only one I’m actually subscribed to. I like Brandon’s relaxed tone and the easygoing conversational style of his interviews. He doesn’t come across as super slick or as someone who has all this mastered – though he clearly knows his stuff.” — The Graying Saver
Stacking Benjamins (Joe Saul-Sehy, OG // Launched: 2013) — Meet the show Kiplinger named best personal finance podcast of 2016! Live, from Joe’s mom’s half-finished basement comes the parade of financial headlines, personal finance experts, creatives, and stories that inspire us. Every Monday, Wednesday and Friday, hosts Joe Saul-Sehy & OG meet at the card table and bring you guests, trivia, your letters, and a big “so what?” to end each show.
“Who doesn’t love Stacking Benjamins? They won a major award, fergoshsakes! (I really hope it was a leg lamp.) But seriously, it’s another lighthearted general-interest podcast that helps make the commute go by in a flash. You can tell Joe, OG, Doug and all the guests genuinely enjoy what they’re doing. They aren’t afraid to go deep when a question warrants, but they don’t get so technical that they lose the listener.” — I Dream of FIRE
The Top *10* Favorite Financial Podcasts
No report would be complete without the Top Ten list, so here are the rest of the favorites:
As For Shows Bloggers Were Disappointed In?
Surprisingly there really weren’t any runaway winners (losers?) here, which means by and large the community has a lot of good love for podcasters out there! Here’s the top list though, which you can see is pretty sparse w/ complaints:
You might find it helpful to see some of the common complaints that *were* sent in, however, so hopefully the podcasters reading this right now can use this feedback to help improve their own shows. We’ll keep the names of everyone private as to not spark any personal wars ;)
Common themes we saw:
- Podcasters acting like they’re an expert when they’re not
- Pretending to know more than they do – too sure of themselves
- Poor audio quality and/or poor editing
- Inconsistency in publishing schedule
- Publishing too often without enough content to back it up
- Irritating hosts
- Too many ads
- Rambling and repetitive
- Feeling more for the host than for the listeners
And, of course, never afraid to pull punches, one reviewer said about a host: “He is such a dickhead.” We’ll just leave that one right there :)
Speaking of Haters…
We made the mistake of asking what we thought was a fun question: “Which Podcaster Has The Sexiest Voice?” that somehow brought out a lot of comments on gender wars and politics – when all we were trying to do was pay some people a compliment by letting them know we appreciate their voices in our ears ;)
A lot of people answered it, but a lot of people also told us it’s something we shouldn’t be asking. So if you were one of those who were upset by the question, go ahead and click here, but if you were one to play along, thank you! Here’s the list of the most frequently brought up names:
More men than women were brought up, interestingly! And a special shout out to all those who listed J. Money here who hasn’t podcasted in over a year, haha… You might just drag him out of retirement ;)
Now let’s get into some sexy stats from our poll…
What we’re actually talking about is
Time Spent Listening To Podcasts:
For all of us who do listen to podcasts, the amount of hours we listen weekly ranged from one hour on the low end, all the way up to thirty hours on the high end (four hours a day, seven days a week sounds like a lot, but who are we to judge?). The overall average though came out to 4 hours per week which is close to the national average among general podcast listeners of 5 hours per week (slide 14 in the Edison report).
You may be wondering why our results as a digital-first group are slightly lower than the national average here, and that we think is because we’re specifying financial podcasts in this survey, and not *all* podcasts out there. So including that in would definitely help pump up our averages more to the national level, if not make it even higher.
The Number of Podcasts Our Community Is Subscribed To:
This question was pretty straightforward. Our community averages 6 financial podcast subscriptions, which also happens to be the national average for podcast listeners overall (slide 17 in the report).
The Locations Podcasts Are Most Commonly Consumed:
We polled bloggers to report in on the locations where they most commonly listen to financial podcasts, and they told us that they mainly do it “in the car,” followed by “at home“:
Here’s how that compares to the national average (and these numbers shouldn’t be affected by the “financial podcasts” vs. “general podcasts” distinction):
As you can see, the results are wildly different (although you don’t have to worry about our percentages adding up to 100 – ours was an open-ended checkbox question with multiple answers permissible, theirs just went for the number of “top” votes received).
The best we can say in terms of similarity is that our community is SUPER normal in terms of listening from home, but we’re much more liberal about listening in the car or during work time. Maybe that makes us more productive than others? ;)
The Love of Blog Posts vs. Podcasts
We thought it’d be interesting to ask the question of *which format* our community prefers: blog posts or podcasts? We were certain that blog posts would be favored (after all, we’re polling bloggers!), but the results were actually surprising. Blog posts only won out by a margin of 10%!
Are these results specific to our little group, or do they signal a larger industry trend that’s only going to grow as podcasts become more ubiquitous? Will growth plateau as we run up against the limits of search-and-recall technology, or will that technology improve concurrently (think voice-controlled AI) to bring us all to a more “natural” state of interaction?
We don’t have enough data to answer these types of questions, but what we can give you are some thoughts from current financial bloggers on why they prefer one method over the other.
Comments from those who preferred blogs:
“I love podcasts, but blogs are simultaneously more prolific and easier to search. If I read a blog post, it’s pretty easy to go back to it and find the one line or idea I want to readdress. With a podcast, I can’t just go to the episode and search for the word of phrase… I have to try to remember at what point it was discussed (in what is typically about a 60 minute episode), then skip to that part, listen for awhile, see if I hear it, maybe go back a few minutes, etc. There’s no way to easily find the exact statement I’m looking for.” — Military Dollar
“While a podcast is a life talk being recorded (it could get lengthy and irrelevant sometimes) a blog post is a usually well crafted concise piece of information. Somehow I tend to be able to learn and memorize more by reading and seeing images than by listening to people.” — Financial Imagineer
“This only applies to finance subjects, I prefer podcasts overall. I think blogs work better for finance because it’s easier to communicate numbers with a written form. Also, if there are actionable steps, like setting up a certain account, that is better to have in a written form.” — Married and Harried
Comments from those who prefer podcasts:
“When seeking answers or direction, I feel like it’s harder to fake it on a podcast. The blogging world seems to be saturated with those chasing income.” — James @ Sufficient Fundz
“As a busy father, I’m not able to sit down and read as much lately. Listening in my car or while I’m on a run is a lot easier for me in this stage of my life.” — Andy @ Marriage, Kids and Money
“I enjoy receiving information through my ears :) That being said I do love reading. I just think podcasts can deliver more information in a faster manner just by the nature of speaking/listening. It also adds another level of personality since you are actually hearing people speak and interact as opposed to reading something that they wrote down.” — Andrew @ Shift Upwards
And Then Lastly, Our Fun Random Question We Always Like To Throw In At The End!
We thought we were pretty clever with this one:
A lot more people went for the cash than we had thought! We always like to try and get it to 50/50 which means we did a good job making it hard, but in this case we totally failed and either offered way too much money or didn’t realize how many angels we had here with nothing to hide ;)
In either event, here are some of our favorite responses from the group.
The “Nothing To Hide” Brave Souls:
“What the hell. Google and Amazon already know everything.” — Freedom Is Groovy
“Bring it on, mofos.” — Amanda @ The Dumpster Dog Blog
“Sure, why not! Haha, I’ll take a few embarrassing questions for the opportunity to invest $100K! My skeletons are minor and not incriminating, so I’ll take the gamble and go on air with honesty ;)” — Adventure Rich
“For $100K, hell yeah I would. There may be some interesting things that get revealed about me, but at the end of the day we all have secrets and that’s what makes us human. I don’t think hiding from those truths make you feel any better over the long term.” — Ninja Capitalist
The “Skeletons In The Closet” Justified Cowards:
“Think my info is worth more than that!” — Ms Money Maximiser
“I’m not an experienced politician so I wouldn’t be able to successfully answer the undesirable questions without really answering the question and not invoking the 5th amendment.” — Josh @ Money Buffalo
“Gotta keep the skeletons locked in that closet man” — Chris @ Mindful Explorer
“Wouldn’t you like to know. ;)” — Chief Mom Officer
So There You Have It! Another Rockstar 360 Report In The Bank!
We hope you enjoyed it :) And we want to thank EVERY SINGLE POLL TAKER for taking the time to fill it out and help us continue these reports and new directories. If you still haven’t taken it and would like to, you can do so at anytime here!
We’re gonna take a break from these reports/polling over the upcoming holidays, but we’ll see you back in the new year and move on to some other fun stats and resources for ya.
Remember that you can visit our new Podcast Directory anytime though! We’ll be continually updating it and making sure the best shows are always featured!
>> Podcast Directory <<
Big shout to Steve Adcock for being the brains behind the technology here, and a hearty thanks to Nate St. Pierre for his immense help analyzing the data and always helping put together these final reports.
See y’all around the web,
– J. Money & Team
PS: Please share this around if you enjoyed it! It’ll greatly help out all podcasters featured!